From sourcing our ingredients, to the ingredients we choose, to packaging and shipping, we consider the whole lifecycle of our products and the effects of our processes on you and on the environment. Below are some common questions.
What is different about the ingredients you choose?
We don’t use the harsh ingredients that are pervasive throughout the haircare industry. Silicones, for example, are cheap and will make your hair look shiny. But they do it by coating the hair, suffocating and starving it over time.
Our approach is different. By nourishing the hair and scalp with beneficial herbs and oils and using gentle cleansers, hair becomes naturally shiny, healthy and beautiful. By not stripping the hair of its natural oils, the scalp can find its natural oil production - not over, or under, producing oils.
How are these ingredients gentler on the environment?
What do you look for in ingredients?
First, it has to be proven safe for humans and the environment. Secondly, it has to be effective. And third, it must be sustainably and ethically grown and harvested. Maybe there is some magic bark in the heart of the Brazilian rainforest that might work well in a product. Or an incredible essential oil attainable from threatened plants or trees. We won’t use them, ever. We look for ingredients close to home, whenever possible. The more locally grown ingredients we can source, the better.
How do you choose a supplier?
We have trusted partnerships with our suppliers. Many of them do their own in-house testing for purity, and all provide documentation of organic certifications and safety data sheets.
Tell us about your packaging?
We want our packaging to communicate the beauty, simplicity and authenticity of what is inside. We use recyclable plastic, biodegradable labels and bottles and jars that aren't custom-made or heavy weight. This means less shipping weight , which mean less fuel consumption and energy, and also cost savings for the consumer. Most importantly, we want our energy and resources to go in to the quality of the ingredients.